||From £35,000 dependent on experience
We are looking for a Digital Analyst to join our Digital Marketing team. The successful candidate will work closely with our UI/UX experts, Digital Designer and Digital Journey Manager, turning analytics insights into tangible journey improvements.
In this role you will be responsible for delivering, reporting, analysis and insight on all our digital journeys. You will play a pivotal role in identifying opportunities to optimise our journeys and drive commercial and customer benefit. You will be digital analytics lead for the business, accountable for maintaining the accuracy of the data in our digital analytics platforms and tagging solutions.
Your responsibilities will include:
Analysing digital data sources such as Google Analytics and Sessioncam to produce commercially focused optimisation recommendations for our digital journeys
Designing, building and deploying reports, dashboards and analytical solutions using best practise design and visualisation techniques
Supporting the Digital Marketing team in the measurement of digital media campaign performance and making data led recommendations
Assisting with deployment and leading on measurement and reporting for all MVT optimisation activity
Ensuring the accuracy of the analytics and tagging solutions and identifying opportunities for improvements
Managing relationships with digital media partners and presenting opportunities to establish new relationships.
What you will need to succeed as our Digital Analyst:
An undergraduate degree in a numerate or business discipline
Extensive experience using web analytics platforms such as Google Analytics, Adobe Analytics, Sessioncam
Expertise in building dashboards and data visualisations through, but not limited to, Excel, Google Data Studio, Tableau, Power BI
Experience of MVT optimisation and tools such as VWO and Google Optimise
Excellent interpersonal and communication skills, able to build productive relationships both internally and externally
Highly commercial outlook with exceptional problem solving, analytical and numerical skills
Be a self-starter and team player, with ability to work autonomously and prioritise efforts on the things that matter most for customers and our business
If you have the following this would be a huge bonus:
Experience with Tag Management using Tag Manager tools
Experience working in agile environments and use of appropriate tools
Experience in Financial Services
Here are some of the benefits you can enjoy within the Digital Analyst role in Bournemouth:
Remote first working environment, meaning you can choose to work from home 60% of the time.
A competitive pension for which your employer will pay twice the amount.
Generous number of holidays with the option to buy up to 5 additional days.
Annual Salary review.
Discretionary annual bonus based on personal and company performance.
Life assurance of 4 x salary with the option to flex up.
Return to work programme scheme.
Flexible benefits package (private medical insurance, health and dental plans, free life assurance policy, discounted gym membership, cycle to work scheme as well as discounts with a wide range of retailers).
Support groups- well-being activities, yoga, mindfulness sessions, Sports and Social Club events and more.