Digital Analyst - Bournemouth

Ref: 89 Date Posted: Monday 12 Jul 2021
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Company: Financial
Salary: From £35,000 dependent on experience
Benefits: See below
Start Date: ASAP


We are looking for a Digital Analyst to join our Digital Marketing team. The successful candidate will work closely with our UI/UX experts, Digital Designer and Digital Journey Manager, turning analytics insights into tangible journey improvements.

In this role you will be responsible for delivering, reporting, analysis and insight on all our digital journeys. You will play a pivotal role in identifying opportunities to optimise our journeys and drive commercial and customer benefit. You will be digital analytics lead for the business, accountable for maintaining the accuracy of the data in our digital analytics platforms and tagging solutions.


Your responsibilities will include:

Analysing digital data sources such as Google Analytics and Sessioncam to produce commercially focused optimisation recommendations for our digital journeys

Designing, building and deploying reports, dashboards and analytical solutions using best practise design and visualisation techniques

Supporting the Digital Marketing team in the measurement of digital media campaign performance and making data led recommendations

Assisting with deployment and leading on measurement and reporting for all MVT optimisation activity

Ensuring the accuracy of the analytics and tagging solutions and identifying opportunities for improvements

Managing relationships with digital media partners and presenting opportunities to establish new relationships.


What you will need to succeed as our Digital Analyst:

An undergraduate degree in a numerate or business discipline

Extensive experience using web analytics platforms such as Google Analytics, Adobe Analytics, Sessioncam

Expertise in building dashboards and data visualisations through, but not limited to, Excel, Google Data Studio, Tableau, Power BI

Experience of MVT optimisation and tools such as VWO and Google Optimise

Excellent interpersonal and communication skills, able to build productive relationships both internally and externally

Highly commercial outlook with exceptional problem solving, analytical and numerical skills

Be a self-starter and team player, with ability to work autonomously and prioritise efforts on the things that matter most for customers and our business


If you have the following this would be a huge bonus:

Experience with Tag Management using Tag Manager tools

Experience working in agile environments and use of appropriate tools

Experience in Financial Services


Here are some of the benefits you can enjoy within the Digital Analyst role in Bournemouth:

Remote first working environment, meaning you can choose to work from home 60% of the time.

A competitive pension for which your employer will pay twice the amount.

Generous number of holidays with the option to buy up to 5 additional days.

Annual Salary review.

Discretionary annual bonus based on personal and company performance.

Life assurance of 4 x salary with the option to flex up.

Return to work programme scheme.

Flexible benefits package (private medical insurance, health and dental plans, free life assurance policy, discounted gym membership, cycle to work scheme as well as discounts with a wide range of retailers).

Support groups- well-being activities, yoga, mindfulness sessions, Sports and Social Club events and more.